Abbie Tse was born and raised in Hong Kong. An empath, music lover, and a selenophile - a person fascinated by the moon.
Also an experienced marketing professional with a demonstrated history of working in the furniture retail and interior design sectors. Skilled in Copywriting, Advertising, Corporate Branding, Event Planning, Customer Service, and Business Development.

Open to opportunities in the lifestyle industry and interior and architecture design sectors.

Contact

Work experience:

Senior Marketing Executive
COMODO Interior & Furniture Design Co Ltd.

May 2018 to Nov 2024 (6 years)

  • Enhance sales by developing and executing targeted marketing strategies.

  • Plan and execute marketing campaigns across various social media platforms, including Facebook, Instagram, YouTube, Vimeo, and LinkedIn.

  • Analyze and evaluate comprehensive performance reports and market research to develop effective business strategies and growth initiatives.

  • Oversee and manage the Search Engine Marketing strategy and budget to drive business growth

  • Facilitate collaboration among various teams to ensure the quality and precision of interior design and construction projects.

  • Assist in executing the media strategy by coordinating press interviews, preparing press releases, and developing corporate presentations.

Within the same corporate group,
Establo International Group Limited

May 2018 to July 2023 (5 years)

  • Website development
    Create and enhance websites to improve user experience and functionality.

  • Develop E-commerce system for business
    Build robust e-commerce solutions to facilitate online sales and transactions.

  • Digital marketing (Facebook, Instagram, EDM)
    Implement strategies across platforms like Facebook, Instagram, and EDM to reach target audiences.

  • Optimize for both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to increase visibility and drive traffic.

Marketing Executive
HOMELESS.hk

August 2014 to January 2018 (3 year, 5 months)

  • Plan and execute PR campaigns and strategies effectively.

  • Investigate opportunities for joint promotions between lifestyle and design brands.

  • Organize and prepare marketing & media events (product material & press release ) 

  • Build and maintain profitable relationships with key customers (VIP) through targeted email marketing (EDMs), holiday gift initiatives and event invitations.

  • Develop online sales operations to enhance business performance and customer experience.

  • Identify and pursue promotional opportunities with shopping malls, including initiatives like pop-up stores and market events, to enhance brand visibility and engage with a broader customer base.

Within the same corporate group,
Salt Recipes Restaurant by HOMELESS

  • Publicize the brand awareness

  • Conduct promotional and social media campaign (Facebook, Instagram)

Skills:

Copy-writing, 
Digital marketing (Instagram, Facebook, LinkedIn, Pinterest, and Vimeo)
E-commerce and website development (Shopline, Shopify, Format and Squarespace)
Photography (furniture, interior and atmospheric)

Language:

Cantonese (native), English (fluent), Mandarin (moderate)

Education:

2013-2014
BA (Hons) in Advertising and Marketing Communications, University of Central Lancashire

2010-2013
Higher Diploma in Sales & Marketing, Hong Kong Institute of Vocational Education

Personal attributes:

Enthusiasm, outgoing, confident, keen learner, reliability, punctuality, responsible and well organized

Lately inspired by:

Haruki Murakami (村上春樹), Yatato Matsuura (松浦彌太都), Szymborska (辛波絲卡), Akira Minagawa (皆川明), Alvar Aalto (阿爾瓦·阿爾托). Tadao Ando (安藤忠雄), Kengo Kuma (隈研吾)